Privacy Policy

1. Introduction

This Privacy Policy explains how We Are Spine collects, uses, stores and shares your information when you use the We Are Spine mobile app and our website, and what choices you have.

We Are Spine is a spine care provider based at Pedder Rd, Cumballa Hill, Mumbai, Maharashtra, India. We handle your health-related information with care and only for the purposes described here.

By using the app, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please do not use the app.

2. Key Terms

• App means the We Are Spine mobile application for Android and iOS.
• Company (“We”, “Us” or “Our”) means We Are Spine, Pedder Rd, Cumballa Hill, Mumbai.
• Personal Data means any information that relates to an identified or identifiable person, including health information.
• Service means the App and the website at https://wearespine.in/.
• Service Provider means a company that processes data on our behalf to help us run the Service.
• Usage Data means information collected automatically when you use the App, such as device details, screens visited and crash reports.

3. Information We Collect

Account information

When you register or log in, we collect:

• Full name
• Mobile number (used to log in and to send you a one-time password by SMS)
• Email address
• Date of birth and gender
• Profile photo, if you choose to add one
• Your password

Health information you choose to provide

Some features ask for health-related information. You decide what to share, and you can use many parts of the app without it. Depending on the features you use, we collect:

• Health details that you enter in the app.
• Daily pain check-ins including your pain level, notes and your check-in streak.
• Self-check answers that you give in the back pain self-check.
• Medical records and documents that you upload from your camera, photo library or files.
• Appointment details such as the hospital, doctor, date and time you book, and whether it is in-clinic or video-based.
• Messages that you send to your doctor or care team through the app.

Spine AI conversations

If you use the Spine AI assistant, we collect the questions you type and the replies you receive, and we keep a count of your daily usage. See the section “Spine AI Assistant and Third-Party AI” below.

Usage and device information

We automatically collect limited technical information, such as your device model, operating system version, app version, IP address, the screens you use, app performance data and crash reports. We use this to keep the app working and to improve it.

Notification information

To send push notifications, we store a device notification token linked to your account.

4. Spine AI Assistant and Third-Party AI

Spine AI answers general questions about back pain, posture and spine health. To generate an answer, the message you type is sent from our servers to Google, which provides the Gemini AI service, and Google returns a reply.

What is sent

• The text of the question you type, together with fixed instructions from us that keep answers focused on spine health.

What is not sent

• Your name, mobile number, email address, date of birth or uploaded medical documents are not included in the request.
• Please do not type information you do not want shared, such as names, phone numbers or detailed medical records, into the AI chat.

How the data is used

We use Google’s service only to produce replies for you. We keep your AI chat history in your account so you can read it again, and we use your daily usage count to apply a daily limit. Google handles the text it receives under its own terms and privacy policy.

Spine AI gives general information only. It is not a doctor, does not diagnose conditions and does not replace professional medical advice. Always consult a qualified doctor about your health.

You will be asked for your permission before you use Spine AI for the first time. You can stop using Spine AI at any time.

5. How We Use Your Information

• To provide the Service: to create and manage your account, log you in and let you use the app’s features.
• To arrange care: to book and manage appointments and to let you and your care team communicate.
• To support your wellbeing: to show your pain check-ins and streak, self-check results, exercises, reminders and quiz.
• To answer your questions: to give you replies from Spine AI.
• To keep the app secure: to verify your mobile number, prevent misuse and protect accounts.
• To send notifications: such as new chat messages, streak reminders and reminders you turn on.
• To improve the app: to understand how the app is used, fix crashes and improve performance.
• To meet legal duties: to follow applicable laws and respond to valid legal requests.

We do not sell your personal data, and we do not use your health information for third-party advertising.

6. Notifications and Reminders

The app asks for your permission to send notifications. You can allow or deny this, and you can change it at any time in your device settings.

• Push notifications may tell you about new messages from your care team and your daily streak.
• Wellness reminders such as posture, sitting breaks, drinking water and eye rest are sent only for the reminders you switch on, and you can switch them off at any time.

7. Device Permissions

The app asks for permissions only when a feature needs them:

• Camera and photo library or files: to add a profile photo and to upload medical records or documents. We only access the images or files you choose.
• Notifications: to send the messages and reminders described above.

You can change these permissions at any time in your device settings. The app still works if you deny them, but the related features will not be available.

8. Who We Share Information With

We share information only as needed to run the Service:

• Your care team: doctors and clinical staff at We Are Spine can see the details needed to arrange and provide your care, such as appointments, health details, documents and messages you share with them.
• Google (Firebase and Google Cloud): we use Google services to host our systems, store your data, send push notifications, measure app usage, monitor performance and record crash reports.
• Google (Gemini AI): the text of your Spine AI questions is processed by Google to create replies, as described above.
• SMS provider: your mobile number is shared with our SMS provider so that it can deliver your one-time password.
• Legal and safety: we may disclose information if the law requires it, or to protect the rights, property or safety of our users, the public or the Company.
• Business transfers: if the Company is involved in a merger or sale of assets, your information may be transferred, and we will give notice before it becomes subject to a different policy.
• With your consent: we may share information for any other purpose only with your permission.

We require our Service Providers to protect your information and to use it only to provide their services to us.

9. Data Security

We use reasonable technical and organisational measures to protect your information, including encrypted connections, access controls and one-time password verification. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Please keep your password private and log out on shared devices.

10. How Long We Keep Your Information

We keep your information for as long as your account is active and as needed to provide the Service. We may keep some information for longer when the law requires it, to resolve disputes or to enforce our agreements, including medical record retention rules that apply to healthcare providers.

Usage and crash data is generally kept for a shorter period and is used only to maintain and improve the app.

11. Where Your Information Is Stored

Your information is stored and processed on servers operated by Google Cloud and other Service Providers. These servers may be located in India or in other countries. By using the Service, you agree to this transfer.

We take reasonable steps to make sure your information is handled securely and in line with this Privacy Policy wherever it is processed.

12. Your Choices and Rights

You have the following rights over your Personal Data, subject to applicable law:

• Access and update: you can view and update your profile details in the app under Profile.
• Correction: you can ask us to correct information that is wrong or incomplete.
• Deletion: you can ask us to delete your account and the Personal Data we hold about you.
• Withdraw consent: you can stop using Spine AI, turn off notifications and reminders, and withdraw permissions in your device settings at any time.
• Copy of your data: you can ask for a copy of the Personal Data we hold about you.

To make a request, including a request to delete your account and data, please contact us using the link in the Contact Us section below. We will reply within one month.

We may need to keep some information when the law requires us to, for example medical records that we must retain.

13. Medical Disclaimer

The app provides general health information and wellness tools. The Spine AI assistant, the back pain self-check, the exercises and the quiz are for general guidance only. They do not give a medical diagnosis and are not a substitute for professional medical advice, diagnosis or treatment.

Always speak to a qualified doctor about any health concern. If you think you may have a medical emergency, contact your local emergency services immediately.

14. Children’s Privacy

Our Service is not directed at children under the age of 13, and we do not knowingly collect Personal Data from them. If you are under 18, please use the app with the consent and supervision of a parent or guardian.

If you are a parent or guardian and believe your child has given us Personal Data, please contact us and we will take steps to delete it.

15. Website and Cookies

The mobile app does not use browser cookies. Our website at https://wearespine.in/ may use cookies and similar technologies, which are explained on the website.

16. Links to Other Websites

The app may contain links to other websites or social media pages that we do not operate, such as our Instagram page and news articles. We do not control and are not responsible for their content or privacy practices, so please read their privacy policies.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the new version in the app and update the “Last updated” date at the top. If a change is significant, we will tell you through the app before it takes effect.

Please review this Privacy Policy regularly. Changes take effect when they are posted.

Contact Us

If you have any questions about this Privacy Policy, or want to access, correct or delete your data, please contact us at https://wearespine.in/connect-with-our-team/.

We Are Spine, Pedder Rd, Cumballa Hill, Mumbai, Maharashtra, India.